Case Study - ACG Chicago

Challenge

• How do we elevate ACG Chicago's name recognition as the preeminent organization for mergers and acquisitions professionals and drive attendance to its largest annual conference, the Midwest ACG Capital Connection?

Insight

• "I need to build my network. I need to make deals."

Solution

• Utilized local and national media to raise awareness and understanding among Chicago area mid-market dealmakers
• Positioned ACG Chicago spokespeople in the media as thought leaders on strategic corporate growth
• Acted as a media resource, disseminating opportunities as a member benefit

Results

• Secured prominent news coverage in top business and trade media nationwide, including:
• Reuters
• Associate Press
• Bloomberg
• Chicago Tribune
• Crain's Chicago Business
• Yielded print and online media impressions in excess of 70 million