Case Study - Kemper Open/Booz Allen Classic

Challenge

Booz Allen Hamilton is a leading global strategy and technology consulting firm based in Washington, D.C. The company was seeking to build its brand awareness in the D.C. area as well as across the nation, and to be recognized for its charitable giving practices.

Our Solution

Booz Allen became the title sponsor of the Kemper Open, which was moved to Washington D.C. and became the Booz Allen Classic. We resolved to make the Booz Allen Classic a top-tier PGA TOUR event, and did so by overseeing the local tournament advisory board; managing air time and negotiating PGA TOUR TV contracts; acquiring, assigning and managing more than 1200 volunteers; interfacing with TOUR and touring professionals; selling sponsorship inventory; staging all events including sponsor hospitality; and overseeing all media and community relations operations.

Results

Booz Allen and golf proved to be a successful partnership. Substantial revenues were raised, enabling the company to give away $1.25 million in charitable donations to the newly established Washington Golf Charities. Media impressions totaled nearly 590 million.