Case Study - Booz Allen Classic

Challenge

• How do we build Booz Allen Hamilton's brand awareness in the D.C. area and across the nation and make the company recognized for its charitable giving practices?

Insight

• "Who is Booz Allen Hamilton?"

Solution

• Moved the Kemper Open to Washington D.C. where Booz Allen Hamilton became title sponsor
• Produced the entire tournament and staged all events, including pro-ams and numerous hospitality events
• Managed air time and negotiated PGA TOUR TV contracts; sold sponsorship inventory
• Oversaw all media and community relations

Results

• Made nearly 590 million media impressions
• Hosted thousands to the four-day tournament
• Raised $1.25 million in charitable donations for Washington Golf Charities