Case Study - Forsythe Solutions Group

Challenge

Forsythe Solutions Group, a national provider of technology infrastructure solutions, helps FORTUNE 1000 companies across all industries manage the cost and risk of information technology. As a trusted independent adviser, Forsythe needed to harness its resources to generate awareness about the company and its high-level understanding of IT for business, and to differentiate itself from its IT consultant competitors.

Forsythe's consultants work intimately with customers - developing, tailoring and implementing strategies that increase the business value of IT. This in-depth interaction provides Forsythe with a bird's-eye view of trends and crises as they develop, including the threat of corporate security breaches and data theft.

Our Solution

Working closely with Forsythe's security and corporate communications teams, KemperLesnik developed and delivered a detailed survey of organization-wide IT security practices to more than 100 senior technology executives from across the country. Designed to capitalize on the pressing topic of data security, the survey focused on corporate security policies, practices and threat preparedness. The survey results revealed "real-world" insight into the actions and beliefs of today's technology leaders.

KemperLesnik worked with one of Forsythe's premier security consultants to analyze the results. The team packaged and released the findings and undertook a media effort to secure news coverage among business and technology media nationwide.

Results

From leading business publications to key industry trades, the team secured prominent news coverage, including Investor's Business Daily, InformationWeek, Treasury & Risk Management and more - generating valuable awareness of the company as a thought leader on technology security in business.