Case Study - PwC's Diamond Advisory Services

Challenge

• How do we build PwC's Diamond Advisory Services' brand in the insurance industry, communicate its breadth of knowledge and depth of experience, and enable it to better compete with larger/more well-known firms?

Insight

• "Diamond is the best kept secret in insurance advisory.

Our Solution

• Garnered never before seen levels of news coverage of Diamond in insurance industry trade and business press
• Utilized web 2.0 technologies to spread Diamond-generated content and messaging across the web and stimulate discussions with Diamond thought leaders
• Generated public exposure for Diamond experts

Impact

• Increased blog page views by 500 percent in nine months
• Created and maintained a Twitter and LinkedIn presence, increasing brand awareness
• Gained hundreds of top-tier followers by media and engaged in dozens of conversations leading to media interest and sales leads
• Diamond consultants are now continuously called upon as insurance industry experts
• Produced results beyond Diamond's expectations and became part of the fabric of the company