Case Study - Kids Fore Kids

Challenge

• How can we utilize the KemperSports' Twitter page to promote the KemperSports Kids Fore Kids™ Art Contest, a charitable program in conjunction with The 2009 Presidents Cup with proceeds benefiting The First Tee of San Francisco?

Insight

• "All I care about is watching golf during The Presidents Cup."

Our Solution

• Posted Tweets with links to voting page on the Harding Park Web site
• Posted Tweets, twitpics and links to relevant sites during the week of
  The Presidents Cup while on-site at Harding Park to continue buzz
  and interest in the program

Impact

• 7,588 page views, 1,499 votes on Harding Park voting page
• Increased Twitter followers by 111 during week of The Presidents Cup (exceeding goal of 100)
• Posted 26 "behind-the-scenes" tweets while on-site, prompting at least 10 re-tweets or direct messages in three days (meeting goal)