Case Study - McDonald's All American High School


Basketball Games

Challenge

• After being named the event operations agency only four months prior to the event, how do we not only operate the Games as is but challenge ourselves to re-establish the McDonald's All American High School Basketball Games as the premier high school all-star game in a major media market like Chicago, home to the title sponsor's corporate offices?

Insight

• "The McDonald's All American High School Basketball Games is known as the gold standard of high school basketball all-star games."

Our Solution

• Recognized, understood and utilized existing assets within the Games Committee, and Host City to maximize capabilities with short turnaround time.
• Enhanced the communication and on-site experience for all players and coaches, reinforcing their importance to the Games and McDonald's brand.
• Created an exuberant and first-class atmosphere throughout Games Week on a level traditionally reserved for professional events.

Results

• An integral part of the core team who produced "the best McDonald's All American Games of all time" as quoted by the Games founder.
• Worked with other constituents to set an all time attendance record for the live event.
• Witnessed a renewed energy in the Games across all levels and used positive feedback and appraisal to help keep the McDonald's Games as the first all-star game choice on every high school basketball players list across the country.